How to write a business plan?

WHICH DIRECTIONS?

Business pl are also called strategic pl, investment pl, expion pl, operational pl, annual pl, internal pl, growth pl, product pl, feasibility pl, and many other names. These are all business pl. You Direction depends on

what kind of plan that matches your specific situation.

Some of these specific case differences lead to different types of pl:

1)The most standard business plan is a start-up plan, which defines the steps for a new business. It covers standard topics including the pany, product or service, market, forecasts, strategy, implementation milestones, management team, and financial *** ysis. The financial *** ysis includes projected sales, profit and loss, balance sheet, cash flow, and probably a few other tables. The plan starts with an executive summary and ends with appendices showing monthly projections for the first year.

2)Internal pl are not intended for outside investors, banks, or other third parties. They might not include detailed description of pany or management team. They may or may not include detailed financial projections that bee forecasts and budgets.

3)An operations plan is normally an internal plan. It would normally be more detailed on specific implementation milestones, dates, deadlines, and responsibilities of teams and managers.

4)A strategic plan is usually also an internal plan, but it focuses more on high-level options and setting main priorities than on the detailed dates and specific responsibilities. Like most internal pl, it wouldn’t include descriptions of the pany or the management team. It might also leave out some of the detailed financial projections. It might be more bullet points and slides than text.

5)A growth plan or expion plan or new product plan will sometimes focus on a specific area of business, or a subset of the business. These pl could be internal pl or not, depending on whether or not they are being linked to loan applications or new investment. For example, an expion plan requiring new investment would include full pany descriptions and background on the management team, as much as a start-up plan for investors.

6)A feasibility plan is a very simple start-up plan that includes a summary, mission statement, keys to success, basic market *** ysis, and preliminary *** ysis of costs, pricing, and probable expenses. This kind of plan is good for deciding whether or not to proceed with a plan, to tell if there is a business worth pursuing.

WHAT TOPICS?

There are predictable contents of a standard business plan. For example, a business plan normally starts with an Executive Summary, which should be concise and interesting. People almost always expect to see sections covering the Company, the Market, the Product, the Management Team, Strategy, Implementation and Financial Analysis.

If you have the main ponents, the order doesn’t matter that much, but here’s the order I suggest.

Executive Summary: -- Write this last. It’s just a page or o of highlights.

Company Description: -- Legal establishment, history, start-up pl, e

Product or Service: -- Describe what you’re selling. Focus on customer benefits.

Market Analysis: -- You need to know your market, customer needs, where they are, how to reach them, e

Strategy and Implementation: -- Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.

Web Plan Summary: -- For e-merce, include discussion of website, development costs, operations, sales and marketing strategies.

Management Team:-- Describe the anization and the key management team members.

Financial Analysis: -- Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.,Market overview

Business Model

Your remended Action Plan (marketing, operation...)

Budget

Impact to P&L

Advantage of implementing of the Plan

Risk & its mitigation

for your reference only,