孙瑾的主要研究成果

1. 孙瑾,张红霞(2011),“服务品牌名字的暗示性对消费者决策的影响——基于服务业的新视角,”管理科学,24(5),56-70。(国家自然科学基金委认定重要期刊)

2. 孙瑾(2011),“属性可比性对消费者品牌评价的影响:评价模式的调节作用,”管理评论,23(8),103-111。(国家自然科学基金委认定重要期刊)

3. Sun, Jin (2011), “How Do Company Reputation and Perceived Price Influence Customer Loyalty in the Chinese Personal Financial Planning Industry?”, Proceedings of the 2nd International Conference on E-Business and E-Government ICEE2011, 1340-1345. (EI检索)

4. 孙瑾(2010),《消费者服务购买决策过程的影响机制研究》,中国社会科学出版社。

5. 孙瑾(2010),“顾客忠诚驱动机制分析—基于个人理财服务的研究,”山西财经大学学报,11,86-93。(CSSCI期刊检索)

6. 孙瑾(2009),“结构匹配模型的研究现状评述与研究展望—消费者行为学发展的新趋势,”华东经济管理,4,148-152。(CSSCI期刊检索)

7.郭贤达,孙瑾,吴坚和陈荣(2009),“顾客导向和创新导向对企业绩效的影响机制研究,”南开管理评论,3,67-73。(国家自然科学基金委认定重要期刊)

8.孙瑾(2009),“基于员工满意度和顾客满意度关系的文献评述及研究展望,”现代管理科学,37-39。(CSSCI期刊检索)

9.Keh, Hean Tat and Jin Sun (2008), “The Complexities of Perceived Risk in Cross-Cultural Services Marketing,” Journal of International Marketing, 16 (1), 120-146. (SSCI期刊检索)

10.孙瑾和郭贤达(2007),营销科学学报,3 (1), 39-53。(国家自然科学基金委员会管理科学部认定A级刊物)

11.2005.09—2008.12 参与中华人民***和国商务部课题“中国品牌发展研究年度报告”。

12. Zhang, Hongxia, Jin Sun, and Ying Li, “Use of Green Appeals in Service Industry Advertisements: From the Perspective of Attribution Theory,” American Academy of Advertising Conference Asia-Pacific, Australia, 2011.06.

13.孙瑾和郭贤达,“Understanding the Effects of Country Image and Corporate Reputation on Customer Loyalty for A Credence Service-A Cross-Cultural Perspective,”中国营销科学学术会议,北京,2010.08。(获会议最佳论文奖)

14.纪文波,郭贤达和孙瑾,“口碑和专家评论在服务消费中的影响差异性研究”.中国营销科学学术会议,天津,2009.10。(获会议最佳论文奖)

15. Sun, Jin, “Understanding the Effects of Country Image and Corporate Reputation on Customer Loyalty for a Credence Service,” CIMaR-UIBE·BUSINESS SCHOOL 2009 Joint Conference, Beijing, October 2009.

16.卢俊义,孙瑾,王永贵,“顾客参与服务创新与知识转移关系研究—基于社会资本视角的理论综述和模型构建.”中国高等院校市场学研究会,桂林,2009.6。

17. 孙瑾和郭贤达,“消费者服务购买决策过程的探索性研究.”中国营销科学学术会议,西安,2008.10。

18.Sun, Jin and Hean Tat Keh, “Choosing Between Services: The Roles of Attribute Alignability and Regulatory Focus,” Marketing Scholars Forum VI, Beijing, 2008.6.

19.Sun, Jin and Hean Tat Keh, “The Complexities of Consumer Decision-Making Process for Services,” Society of Consumer Psychology Annual Conference, New Orleans, 2008.2.

20.孙瑾和郭贤达,“属性可比性对消费者服务评价影响机制的探索性研究.”中国营销科学学术会议,上海,2007.10。(获会议最佳论文奖)

21.孙瑾和郭贤达,“消费者感知风险的前置因素及其后果—基于中国保险业的实证研究.”中国营销科学学术会议, 武汉, 2006.10。

22.郭贤达,孙瑾,吴坚和陈荣,“顾客导向和创新导向对企业绩效的影响.”中国营销科学学术会议, 武汉, 2006.10。

23.Sun, Jin and Hean Tat Keh, “How Risky are Services? Empirical Evidence from China,” Marketing Scholars Forum IV, Hong Kong, 2006.6.